Tech war: updated US semiconductor export restrictions raise demand in China for Nvidia’s RTX 4090 graphics card

Tech war: updated US semiconductor export restrictions raise demand in China for Nvidia’s RTX 4090 graphics card

Tech war: updated US semiconductor export restrictions raise demand in China for Nvidia’s RTX 4090 graphics card

“The demand for high-end graphic cards remains very robust, especially after the export curbs imposed by the US government,” said Cai Zhaojie, a vendor at Huaqiangbei in the Futian district of tech hub Shenzhen, southern Guangdong province.
The Biden administration last Friday revised sweeping export controls it implemented last October, making it harder for the mainland to have access to advanced AI processors, semiconductor-manufacturing equipment and even laptop computers built with those chips, according to a Reuters report. The revised rules will take effect on April 4.

“After news of the latest US restrictions broke, all merchants started stocking up on various AI-related goods they could get, and are now waiting to sell these at a high price,” Cai said on Monday.

Huaqiangbei, the world’s biggest wholesale electronics marketplace, in the Futian district of tech hub Shenzhen, southern Guangdong province. Photo: Shutterstock
That has made Nvidia’s GeForce RTX 4090, a top-shelf device used by video gamers and graphics designers to crank up computing performance, the most-coveted graphics card in the market.
An update to the 2022 restrictions, announced in October last year, sought to close loopholes in the previous curbs and prevent China’s development of AI for military use, according to US Commerce Secretary Gina Raimondo.

Beijing said it opposes the revised controls announced last Friday, slamming the US government for arbitrarily changing rules and damaging the rights of both Chinese and American companies.

Illustration of Nvidia’s GeForce RTX graphics processing unit, which powers the RTX 4090 graphics card. Photo: Nvidia

“It has not only set up more obstacles for Chinese and US companies to carry out normal economic and trade cooperation, while imposing a heavier burden of compliance, but also causes harm to the global semiconductor industry,” a representative of China’s Ministry of Commerce said on Sunday.

Certain versions of the RTX 4090 are available at around 20,000 yuan (US$2,768), over 70 per cent higher than Nvidia’s recommended retail price. Cai, who sells graphics cards and personal computers, said some versions of the RTX 4090 cost about 16,000 yuan.

On e-commerce platform JD.com, prices for the RTX 4090 range from 16,999 yuan to 19,999 yuan.
The Biden administration last Friday revised sweeping tech export controls against mainland China, making it tougher for the country to access even laptop computers built with advanced artificial intelligence chips. Photo: Shutterstock
Washington has continued to roll out new policies to hinder China’s tech advances, especially in the semiconductor sector. The US has also asked its allies to stop their companies from servicing certain chip-making equipment for Chinese customers, according to a Reuters report last week.

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