07 Apr China e-commerce: how SoftBank-backed Firework aims to help mainland merchants sell directly in overseas markets
Posted at 10:10h
in Asia
“Live-stream shopping in China is very influencer-driven. People watch live streams because they trust the influencer,” he said. “Whereas in the US, it’s still brand-focused. The relationship is between the brand and the customer, not an influencer.”Unlike mainland China’s influencer-driven live-streaming e-commerce segment, the direct...
