Live streaming Tag

07 Apr

Posted at 10:10h in Asia

“Live-stream shopping in China is very influencer-driven. People watch live streams because they trust the influencer,” he said. “Whereas in the US, it’s still brand-focused. The relationship is between the brand and the customer, not an influencer.”Unlike mainland China’s influencer-driven live-streaming e-commerce segment, the direct...

28 Mar

Posted at 10:00h in Asia

The CNSA estimated this e-commerce segment was already worth hundreds of billions of dollars on the mainland. The state-run body reports to the National Radio and Television Administration (NRTA), China’s broadcasting regulator. 02:50China’s live-streaming industry heats up as millions of would-be hosts vie to break into...

02 Jan

Posted at 11:30h in Asia

This move was “not totally unexpected, given investors have been waiting for more details in past years”, Jefferies equity analysts Thomas Chong and Zoey Zong said in a research note on Monday, following Baidu’s announcement. They indicated that China’s internet sector “has been undergoing changes”,...