28 Mar Alibaba’s AliExpress eyes European success with Euro2024 football sponsorship, after rival Temu cracked US market with Super Bowl ads
Posted at 11:00h
in Asia
Alibaba Group Holding’s international e-commerce platform AliExpress is betting on a European market breakthrough by sponsoring this year’s European Football Championship, or Euro 2024, a move that comes after its rival Temu cracked the US market through ads that ran in the Super Bowl.AliExpress is...